Wednesday, September 24, 2008

Smart long-term investors bet on beer

I love the Motley Fool. I'm an NPR junkie. If you're a beer guy worried about the future give this a read.

From the linked story
Ignore what the experts project will happen to the economy over the next three, six, or 12 months. Instead, set your mind on owning enduring businesses that will continue to earn high returns on capital, through good times and bad, over the next five, 10, and 25 years.

Still concerned about the macro forecast? Some industries don't suffer as much as the overall economy during a recession, because the demand for their products is pretty stable. After all, when was the last time you stopped yourself from ordering a Beck's or Labatt from brewer AmBev (NYSE: ABV) because you thought GDP growth was at risk?

Companies like AmBev that sell strongly branded food and beverages often meet that criteria, but they also come with an added perk. These companies are often best able to pass on price increases to their customers, so inflation doesn't scare them.

No comments: