Wednesday, September 24, 2008

Opinion from the marketplace

If you are a brewer:

Q: how do you temporarily lose all of your draft distribution, overnight

A: switch distributors

This is my observation after watching all of the InBev brands move from the Liquor houses to the AB house, and watching Grolsch move to the Coors house.

Yep, this business is all about relationships. There are few brand handles, there are just sales-rep handles.

On a related note (that will definitely get me in trouble if my bosses bother to read this): salesman turnover isn't great for on-premise distribution either.

Blah blah, this is my opinion and not that of the people I work for, blah blah

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