Hey shitty brewery: you're top-shelf overseas

A pretty interesting story from Businessweek.

Brands: Moving Overseas to Move Upmarket


I have a story I clipped from the WSJ back in about 2000 around here somewhere. It's about how Stella was the Old Mil of Belgium, and Manhattan hipsters couldn't get enough of it.

Funny how the Dist I work for seems to have an ability to buy import brands that fall flat on their faces. Perhaps it has something to do with the fact that our in-house marketing geniuses once held a Cinco de Mayo promotion with a Central American brew.